Lead Generation or generation of leads is about gathering contact lists of motivated potential clients. A client is interested in some product or service for example by filling in a questionnaire. Such contacts are purveyed to companies which can make use of it.
Advantages of Lead Generation
Client comes to you by himself
You don´t need to spend money on massive advertising campaigns clients are often immune to. On the contrary, the goal of Lead Generation is to motivate the customer so as he will buy products with pleasure and according to his conviction.
Expenses and profits are easily measurable
You can easily check how many clients you have won by using this strategy.
You pay for actual number of leads
When using Lead generation, you pay for an actual number of leads you have gained.